The inbound marketing world is changing rapidly and HubSpot is doing the same. In particular, the platform introduced new important functionality on Service Hub and on the HubSpot Sales CRM product: 2 guys from America will speak about it. The HUG event will focus on video marketing as well, in an era when videos are essential to any business strategies.
KeynoteSpeaker: Michael Litt, Co-Founder & CEO, Vidyard
Co-founder and CEO of the video marketing platform Vidyard, Michael Litt sustains multiple business realities at the same time: apart from is Vidyard daily work, he's the general partner of Garage Capital (focused on companies that are trying to enter into Silicon Valley business). Furthermore, Michael takes part in the Communitech Board of Directors, a society with the aim of helping companies start, grow and succeed.
Speaker: Pete Nicholls, Director, HubDo
Title: Hubspot Product Set - An update from Inbound
Pete Nicholls is Founding Director of HubDo, a B2B company that supports other marketing agencies with training, mentoring and services. HubDo operates in Europe, North America and Asia (Pacific area). Pete Nicholls is a HubSpot Certified Trainer, a HubSpot Platinum Partner and #1 HubSpot Partner in Asia (Pacific area).
Speaker: Stephen Higgins, EMEA Sales Manager, HubSpot
Title: HubSpot's Service Hub
Stephen is a HubSpot trump card and he spoke about inbound sales at the most recent "Grow with HubSpot" event in London. EMEA Sales Manager at HubSpot, Stephen will join the next London HUG explaining how the new Service Hub works and what the clients can do managing it.
The London HUG of June 2018 was about SEO, blogging, video marketing and HUGs.
Speaker: Clwyd Probert, CEO & Founder, Whitehat Inbound Marketing Agency
Title: SEO and Pillar page design
Clwyd from Whitehat explained to the attendees how the search engines algorithm changes constantly and that the world of blogging is extremely impacted by it. So how to rank higher on Google in 2018? This talk showed it step by step.
See the transcription of the speech "SEO and Pillar page design" here.
Speaker: Juliana Nicholson, Senior Customer Advocacy Marketing Manager, HubSpot
Title: How HubSpot Uses HubSpot For
Juliana spoke about the User Groups world and how HubSpot can handles over 130 HUGs in 30 countries all around the world. It is not a simple job, but the HubSpot CRM makes it all easier.
See the transcription of the speech "How HubSpot Uses HubSpot For HUGs" here.
Speaker: Simi Ojuri, Partnerships, TwentyThree
Title: Qualitative vs. Quantitative: How to Properly Run Video Across the Entire Marketing Funnel
Videos are a fundamental marketing tool and people seem to prefer them to any other content form. Simi from the video platform TwentyThree analysed the phenomenon and how to align this strategy with the marketing funnel.
See the transcription of the speech "Qualitative vs. Quantitative: How to Properly Run Video Across the Entire Marketing Funnel" here.
The alignment between the sales and marketing teams was the focus of this event, as well as the importance of running a sustainable business, without waste our planet.
Keynote Speaker: Dan Tyre, Sales Director, HubSpot
The most part of companies fails in growing their business because of 1 crucial error: the sales and marketing teams don't work together. Dan from HubSpot demonstrated exactly how to put these squads work for the same goals, making the revenue increase constantly.
See the transcription of the speech "Building a sale & marketing revenue team:
Speaker: Ian Redmond, Ambassador and Consultant, Virtual Ecotourism
Field biologist and conservationist, Ian spent more than 30 years working for the safety of gorillas and elephants. Humanity is the most dangerous animal of all and the Earth is heavily jolted by human activity. But there's a way to run a business without damage our planet.
See the transcription of the speech "Save the gorillas: Delighting people for the salvation of the planet" here.
HubSpot grows day by day and this session was essentially about the announcement made by the company at the Inbound conference in Boston.
Speaker: Christian Kinnear, VP of Sales & Managing Director EMEA, HubSpot
HubSpot has grown a lot since its foundation in 2006 and keeps continuously releasing new products. Christian explained what the future of the platform is.
See the transcription of the speech "The digital marketing world is changing. What will happen to HubSpot?" here.
Speaker: Ed Fry, Head of Growth, Hull
Reaching out to tons of people writing the same identical email copy is not a good thing. The secret of the success is in the mid-funnel, it's in the personalisation. Anyone is different and want to be treated as a specific person. Ed revealed how automation tools like HubSpot improve the companies revenue.
See the transcription of the speech "Build a
It was the first London HUG, so it covered the inbound methodology topic in depth.
Speaker: Karen Carroll, Partner Services Manager, HubSpot
There are several steps to take in order to feed your business: studying the buyer personas, optimising the website, building a keyword strategy, standing as an authority in the industry are some tips that Karen shared with the audience.
Eleanor Sims, Video Marketeer, StoryMe
Title: Video as an inbound tool
What is video marketing? How did videos change the way customers enjoy contents on the Internet? What does it mean for a marketer? Eleanor from StoryMe answered to all these questions during her talk.
See the transcription of the speech "Video as an inbound tool" here.
Simon Rydings, CEO & Founder, Capen
The GDPR (General Data Protection Regulation) entered into force on the 25th of May 2018. It changed the way marketers can collect and handle the users' personal data in the European Union. Simon from Capen illustrated the new legislation in details.
See the transcription of the speech "GDPR - Status, implications & impact" here.